Beyond Meat is a company that develops plant-based alternatives to meat, with a focus on making food that is better for people and the environment. For my final exam project, I was asked to develop a concept for a company chosen by the school, with the goal of giving the brand a new boost. I wanted to create a concept that connects Beyond Meat with a healthier lifestyle and more sustainable choices. This resulted in a new take on the traditional drive-through.

The concept is a healthy drive-through where customers arrive by bike instead of by car. The location is placed outdoors in a busy area where many people cycle past, making it easy to stop when they are looking for something to eat. Customers can order their food just as easily as at a normal drive-through, but can stay on their bike while eating. Special bike racks with an attached table make this possible without having to get off. The concept combines convenient food, a more sustainable way of travelling and the plant-based products of Beyond Meat in one simple experience.